GF Smith client brief
This was a live brief working with GF Smith whilst studying at Falmouth University. We were asked to create a one minute animation and a digital campaign to promote GF Smith Colorplan paper to new and emerging creatives.
I was inspired by the low-fi trend, popular with Gen Z and thought stop motion would be the perfect medium for a playful, fun animation with a DIY aesthetic. The narrative of my animation is of a solo freelancer creating a brand and printing on Colorplan paper.
As part of the project, I created a fictitious client and brand for the freelancer called Bloom & Form, a floral stylist needing a range of materials.
The digital campaign uses printed materials from the animation to showcase the different papers used.
Social Media campaign
Social Media campaign